Ellesmere Port, 21st September 2015 – To celebrate the launch of the all-new seventh generation Vauxhall Astra, workers at the Ellesmere Port manufacturing plant – home of the Astra for over 36 years – choreographed 128 new models to create the image of the Union Jack flag.
Vauxhall’s seventh generation Astra is the eleventh major model-line
to be built at Ellesmere Port and guarantees 2,000 jobs at the Cheshire
plant over the next decade. The plant secured a long-term contract in
2012 and a £140 million investment which further demonstrates the
brand’s continued commitment to manufacturing the iconic car in Britain.
The patriotic image, orchestrated in under 24-hours, pays tribute to over 36 years of manufacturing the Brit-built best-seller, which has seen over five million cars roll off the Ellesmere Port production line. Three million have been sold in the UK alone – with 50,000 in the past 12 months and 2 million exported to 25 European markets. It is estimated that at full production in 2016, the plant will build approximately 680 Astras per day with further growth in subsequent years.
The British success story extends beyond the Astra itself – as for over 50 years, Ellesmere Port has been the manufacturing home of every compact class Vauxhall in the UK. With nearly 25 per cent of parts sourced locally from UK suppliers, the plant is a significant contributor the local economy and the continued investment at the facility is set to boost UK manufacturing, utilities, construction, transportation and storage companies by at least £70 million.
New Brit-built Vauxhall Astra – In Numbers:
Tim Tozer, Vauxhall’s Chairman and Managing Director said, “The all-new Brit built Astra raises the bar in terms of quality, design and connectivity. Lighter than ever before, with new powertrains and cutting-edge technology, the new Astra is set to shake up the C-segment with it arrives in showrooms.”
He continued, “The Vauxhall Astra has been one of Britain’s best-selling and most-loved cars produced for over three decades. The next generation Astra not only continues to drive this legacy and celebrate the strong British heritage of the brand, but is also a key investment for the home of the Astra – Ellesmere Port – and celebrating the workers who have built the vehicle to world class levels of quality and productivity, making it a household name.”